The Challenge

Nikki’s mission was to target Brighton and Hove’s affluent and influential cat owners, offering a service that alleviates the stress cats often feel when traveling to traditional vet clinics. The brand needed to convey a friendly yet sophisticated tone while standing out as a premium, eco-conscious business in the competitive veterinary market.

The Process

Discovery Phase: We delved into the unique qualities of Nikki’s service, her target audience, and the serene coastal location that inspired the brand. Through conversations with Nikki, we understood the need for a design that was professional yet warm, reflecting her dedication to feline wellbeing and her eco-friendly values.

Concept Development: Drawing inspiration from the Brighton coastline, we explored creative ways to combine feline anatomy with coastal elements, ensuring the logo would be both distinctive and meaningful.

Design Refinement: The chosen concept, a looping tail forming a coastal sunset scene with Brighton’s iconic seagulls, was carefully refined to achieve a balance of elegance and approachability.

The Solution

Logo Design: A sleek, anatomically accurate cat’s body with a looping tail creating a coastal sunset motif, complete with seagulls to tie in the Brighton setting.

Visual Identity: A clean, sophisticated design system including a harmonious colour palette, contemporary typefaces, and imagery that captures the business’s eco-conscious ethos and coastal charm.

Applications: The brand identity was applied seamlessly across Nikki’s website, staff uniforms, and business collateral, creating a cohesive and professional look.

The Impact

The Coastal Cat Vet’s new brand identity positions the business as a premium, eco-friendly service tailored to Brighton and Hove’s cat-loving community.

The striking logo and clean design elevate Nikki’s professional image while remaining inviting and approachable.

Feedback from clients has highlighted the brand’s modern and stylish aesthetic, perfectly aligned with the unique offering of the business.