The Challenge

Many of Weald’s competitors in the domestic market had brand identities that felt either overly formal or bland. Weald needed a contemporary and striking identity that would reflect their expertise, craftsmanship, and premium positioning.

The Process

Discovery Phase: We explored Weald’s brand story, values, and audience, identifying their commitment to quality and the blend of tradition and innovation in their products.

Concept Development: Inspired by the elegance of wine and the precision of their engineering, we developed a range of design concepts focused on creating a modern, bold identity.

Design Refinement: Collaborating closely with Weald, we refined the chosen concept to ensure it aligned with their vision and stood out in the market.

The Solution

Logo Design: We created a bold, contemporary logo combining a sleek logo mark and word mark, designed to work seamlessly together or separately.

Typography: A suite of complementary fonts was chosen to balance modernity with sophistication.

Colour Palette: The palette was inspired by the rich, luxurious tones of an expensive bottle of wine, evoking quality and refinement.

The Impact

The new identity was applied to staff uniforms, creating a polished and professional look.

A new website was designed to showcase Weald’s bespoke offerings, elevating their online presence and appeal to high-end domestic clients.

Feedback from the client and their audience has highlighted the brand’s enhanced visibility and sophistication in the market.